About Us

We believe
billboards deserve
a second chance.

We're in the business of sustainability, repurposing billboards into original products that inspire daily adventures. There's no blueprint on how to do what we do.

From Billboard to Bag

We’re on a mission to repurpose every billboard on the planet to give you one-of-a-kind products for your daily adventures.

Brothers Alec & Aric

Co-founders and CEOs
How it Started

One lightbulb moment, two brothers.

"While traveling in El Salvador, I noticed people using billboards as roofing. To me, it was brilliant: billboards are durable, weather resistant, and made from vinyl which is not traditionally recyclable. I enlisted my brother Aric to help create what would become the first Rareform product: a surfboard bag made of used billboard vinyl. Today, we reuse over 80% of the billboards you see in major cities and highways across the US to make one-of-a-kind everyday accessories (no need to be a surfer to wear them). Rareform has breathed new life into my career, creating purpose. Just like the billboards we use, there's a second life waiting for all of us if we put our minds to it. Our hope is that these products make you feel as good as we feel making them."

Our Process

Our Impact

We repurpose 80% of all billboards in the United States. To date, that's 310,923 billboards transformed into one-of-a-kind products.

Our Values


One-of-a-kind. Be you unabashedly.


Circularity by recycling materials.


A spirit of second changes and a brighter future.