SOMETHING IN THE WATER is a music festival and cultural experience in Virginia Beach, Virginia. The festival attracts many music and culture lovers and several corporate sponsors and brands.
We were fortunate to get an inside look at the festival not only from the entertainment side but to see the inner workings of the business of live events.
We got to see the power of connecting at brunches, dinners, and other special events.
Not only do these events represent an opportunity to get more face time with the partners that we work with but we were also able to meet new relationships also.
The products we made for the festival sponsors were vibrant belt bags made from upcycled plastic water bottles. These bags featured the prominent “Good Things” logo and branding.
We worked from a creative color palette that Good Things provided us and collaborated until we landed on the perfect design and aesthetic.
The bags are a hit to give away at live events but can also be easily shipped to sponsors after the event. This gives flexibility on being hands free while still making a lasting impact.
The products complete an experience whether you are trying to surprise and delight a guest or you want to recognize them for the part they play in your business.
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