The renowned coffee house chain Starbucks is known for the best coffee and is a staple in society. What would it look like if they discarded all of their old aprons. According to Wikipedia Starbucks has roughly 400,000 employees.
Now let’s talk about upcycling. What is it anyway?
To understand upcycling we have to understand recycling. Recycling is the process of keeping trash out of landfills but it does not add more value to society. Upcycling adds more value to the trash while helping the environment.
We know Starbucks has been at the forefront of corporate social responsibility and environmental stewardship. We know the company actively works towards reducing its environmental footprint through initiatives like recycling, responsibly sourcing its coffee beans, and supporting farmers in coffee-growing regions.
What if they upcycled their aprons?
We believe this would go a long way on 3 fronts:
- This would be great to add to the Starbucks store. It would be an item that customers could earn after many coffees and can redeem for purchase while promoting their brand,
- This would be a great way to show appreciation to the employees as a gift. Even if they only upcycled the red aprons around the holidays this would make for a great end of year gift or a gift for day 1 employees.
- They could report their ESG efforts towards empowering the circular economy. In short they could look at it as an authentic brand investment just like those social media and tv ads.
In summary, we want to do these imagination posts to get the wheels turning. If you have a project that you would like to see come to life. Leave it in the comments or email us at email@example.com.