Harmonizing Sustainability and Music: How We Turned Excess Vinyl And Plastic Bottles Into A CF Martin Guitar x Hamilton Perkins Collection Collaboration

Let’s face it. Sustainability is hard. Like anything else in life it takes repetition and improvement to succeed. We teamed up with CF Martin on a merchandising project for their store to make bags from discarded vinyl and billboards.

FAQ: The common questions we get about our projects are usually what if I don’t have my own sewable waste? 

This project is a perfect example of what can be done if your company doesn’t have a lot of its own excess material. We simply use what we already have on hand for production.

We can also take your signs if you have them. We have used the following types of excess materials: billboard vinyl, jerseys, clothing, museum banners, textile banners, retail point of sale displays

Problem: Consumers want to have functional products and showcase their values. Brands want to align with consumers and stay top of mind.

Solution: Create one of a kind products with a story that is unique. Brand the product with logos and messaging to communicate the collaboration.

Result: CF Martin guitar lovers get a bag they can use and that they will love forever. 

Conclusion: If you have a business that wants more customers, it is possible to achieve through collaboration. 

With all the ways to communicate to the customer there it continues to get more complex. The basics of design and communication are still viable ways to reach the consumer.

If you are looking for an innovative way to evolve your business get in touch at info@hamiltonperkins.com.